The concept developed for YDI’s advertising and marketing was al about bringing a rough natural substance to a final prestigious, unique end-product. The concept uses comparisons to additional natural substances that also undergo a metamorphosis. (Some of the images used here are taken from the sketches and not from the final ads)

In cooperation with Ron Petreanu – RPM Marketing Solutions

YDI have their own diamond assortment codes, conveyed in this guide.