The challenge was to bring the essence of life to a brand originating at the Dead Sea.

The brand’s uniqueness stems from the location and product ingredients.

The AHAVA was rebranded: body-care products were ingredient-focused; facial skincare products were differentiated according to treatment intensity.

Throughout the brand redesign, nature’s raw power was displayed, together with the location’s mystique.

Development of creative concept in cooperation with Gerald Fitoussi – ThinkThere

Photography by Yasmin & Arye Photographers. Copywriting by Samantha Talpir