AHAVA’s Mineral Suncare: Dead Sea minerals, vitamins and moisturizers blend to create highly effective sunscreens with ant-aging properties.

The concept conveys the levels of skin protection using an element that portrays the sun in eclipse.

Unique make-up created with Dead Sea minerals and algae.

The design concept conveys a natural and pure sensation. The seaweed represents the unique ingredients, differentiating the product. Project included concept, package and container design, marketing collateral and deliverables, promotion and in-store display.