The challenge was to bring the essence of life to a brand originating at the Dead Sea.
The brand’s uniqueness stems from the location and product ingredients.
The AHAVA was rebranded: body-care products were ingredient-focused; facial skincare products were differentiated according to treatment intensity.
Throughout the brand redesign, nature’s raw power was displayed, together with the location’s mystique.
Development of creative concept in cooperation with Gerald Fitoussi – ThinkThere
Photography by Yasmin & Arye Photographers. Copywriting by Samantha Talpir
Copywriting by Dave Shamir.
Unique make-up created with Dead Sea minerals and algae.
The design concept conveys a natural and pure sensation. The seaweed represents the unique ingredients, differentiating the product. Project included concept, package and container design, marketing collateral and deliverables, promotion and in-store display.
The art of giving – design a package to provide sheer joy to those giving and receiving.
